We are a designand innovation company.

We work with visionary companies and people to create the services, brands and products of the future.

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Bringing the sense of touch back to the car interfaces.

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ReimaGO is a brand new way of adding more fun to kids’ outdoor activities.

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Suunto Spartan

Designing the next-generation watch UI.

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Dave Richards

Dave Richards new brand is the definition of striking, simple design.

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Scrub Co.

Scrub Co. are a fresh start up looking to make a big dent in the market with their new range of organic coffee scrubs.

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M4ID – Care2Share

Using feedback to drive change in maternal health care.

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Product inspiration and brand stories through a top-performing ecommerce site.

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Coffee Embassy

Coffee Embassy are New Zealand based coffee roasters who supply their premium products to selected top quality cafes.

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Simone Thurlow

Simone is a top makeup artists and stylists and has worked with the likes of Spark NZ, Warren & Mahoney,

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Natural Paint Co.

Crafted in New Zealand using natural ingredients from renewable resources.

coming soon


New brand identity and design language for AppDynamics. More to follow.

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Samsung Kids Mode

A customized operating system for kids.

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Mobility as a service

Whim, the new mobility as a service app gives its users total freedom of movement.

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M4ID - iDeliver

A digital companion to support skilled birth attendants.

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ResQ Club

Helping urban explorers discover surplus top-quality restaurant food that would otherwise go to waste.

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Crossing The Bridge

Crossing the Bridge is an outdoor exhibition exploring identity and belonging in Ashburton's migrant community.

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Petra Mingneau

A Fashion, Documentary and Portrait photographer based in New Zealand.

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SOYO Frozen Yoghurt

A tropical journey through the senses.

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The Origin

The Origin is a new cafe in Christchurch specialising in fine quality tea, coffee and pure vegetarian dining.

we do

Digital Service Design

We craft insight and ideas into digital interfaces, through a combination of empathic understanding of your audience, new technological opportunities and visual craftsmanship. Our approach is built on rapid prototyping and design centricity to make sure the development is based on tangible design, not on theory.

  • Digital product design
  • UI design
  • eCommerce design
  • Wearables UI design
  • Mobile application design

Brand Design and Visual Crafting

We rethink and create brands of the future and currently work with branding assignments in all continents for both B2C and B2B brands. Our brand-design process, like all of our work, is based on deep insight combined with rapid prototyping and collaboration. Our design-centric methods ensure that there are tangible designs to use for testing and development, while keeping the process focused and light.

  • Brand strategy and purpose
  • Brand identity design
  • Illustrations
  • Character design
  • Packaging design
  • Web and application design

Innovation and Prototyping

The best way to predict the future is to invent it. With our simple design-centric innovation process that combines in-house core teams with our global specialist network, we help our clients to significantly increase their speed of innovation through prototyping, rapid design, deep insights and collaboration.

  • Global Research and Insights
  • Prototyping and PoCs
  • User Testing and Design Validation
  • Engineering and Sourcing

Who we work with


Simonkatu 12 A
00100 Helsinki, Finland

Micke Nordman

+358 50 598 6410

Hannu Koho

+358 50 462 2546

New Zealand

214 Madras Street
Christchurch, New Zealand

Paul Russell

+64 27 378 5783

Brett King

+64 27 4433 153