Caitlyn
Creating a high-integrity brand for a GenAI platform built on knowledge
From strategy to execution, we reimagined the Caitlyn brand to resonate with enterprise audiences across knowledge-intensive industries.
Services
Experience Design
Strategy & Insight
Brand Design
Industry
Tech & SaaS
Development
Gladeye
Caitlyn
Creating a high-integrity brand for a GenAI platform built on knowledge
From strategy to execution, we reimagined the Caitlyn brand to resonate with enterprise audiences across knowledge-intensive industries.
Services
Experience Design
Strategy & Insight
Brand Design
Industry
Tech & SaaS
Development
Gladeye
Caitlyn
Creating a high-integrity brand for a GenAI platform built on knowledge
From strategy to execution, we reimagined the Caitlyn brand to resonate with enterprise audiences across knowledge-intensive industries.
Services
Experience Design
Strategy & Insight
Brand Design
Industry
Tech & SaaS
Development
Gladeye
The Challenge
In a fast-moving AI landscape dominated by speed and scale, Caitlyn set out to lead with depth, trust, and strategic clarity.
The challenge was to create a brand identity that could flex across industries and use cases without losing focus. It had to feel enterprise-ready from day one—credible in regulated environments, yet approachable to product teams. Above all, the brand had to express Caitlyn’s core strength: its ability to turn fragmented data into trusted, accurate insight.
View live site
The Challenge
In a fast-moving AI landscape dominated by speed and scale, Caitlyn set out to lead with depth, trust, and strategic clarity.
The challenge was to create a brand identity that could flex across industries and use cases without losing focus. It had to feel enterprise-ready from day one—credible in regulated environments, yet approachable to product teams. Above all, the brand had to express Caitlyn’s core strength: its ability to turn fragmented data into trusted, accurate insight.
View live site
The Challenge
In a fast-moving AI landscape dominated by speed and scale, Caitlyn set out to lead with depth, trust, and strategic clarity.
The challenge was to create a brand identity that could flex across industries and use cases without losing focus. It had to feel enterprise-ready from day one—credible in regulated environments, yet approachable to product teams. Above all, the brand had to express Caitlyn’s core strength: its ability to turn fragmented data into trusted, accurate insight.
View live site
The Strategy
We built the brand around a single core idea: Surface what matters.
Caitlyn cuts through complexity to uncover the signals that guide decisions and unlock competitive advantage. It transforms overwhelming volumes of data into clarity, confidence, and direction. The goal was to build a brand that transcends technology, one that reflects purpose as much as capability. This idea became the foundation for the entire identity and communication system.
The Strategy
We built the brand around a single core idea: Surface what matters.
Caitlyn cuts through complexity to uncover the signals that guide decisions and unlock competitive advantage. It transforms overwhelming volumes of data into clarity, confidence, and direction. The goal was to build a brand that transcends technology, one that reflects purpose as much as capability. This idea became the foundation for the entire identity and communication system.
The Strategy
We built the brand around a single core idea: Surface what matters.
Caitlyn cuts through complexity to uncover the signals that guide decisions and unlock competitive advantage. It transforms overwhelming volumes of data into clarity, confidence, and direction. The goal was to build a brand that transcends technology, one that reflects purpose as much as capability. This idea became the foundation for the entire identity and communication system.
Brand Identity
Inspired by a mix of natural and digital research, we worked with Caitlyn to design an adaptable brand system that is digital first, but connects on a human level.
Underpinned by the brand idea of “Surface what matters” we developed a pattern system, built from the humble circle that could interpret imagery in a way that felt both organic and digital. Each circle represents a piece of knowledge in a vast ocean of information. Caitlyn exists to find and surface the right knowledge, enabling users to get to what they need faster.
The Caitlyn logomark is built from a shared system of circles, forming a flower that blooms from a deep root system of knowledge. Designed with emotional expression in mind, the emblem serves as a sentient visual device—present even in Caitlyn’s quietest of brand moments.
Brand Identity
Inspired by a mix of natural and digital research, we worked with Caitlyn to design an adaptable brand system that is digital first, but connects on a human level.
Underpinned by the brand idea of “Surface what matters” we developed a pattern system, built from the humble circle that could interpret imagery in a way that felt both organic and digital. Each circle represents a piece of knowledge in a vast ocean of information. Caitlyn exists to find and surface the right knowledge, enabling users to get to what they need faster.
The Caitlyn logomark is built from a shared system of circles, forming a flower that blooms from a deep root system of knowledge. Designed with emotional expression in mind, the emblem serves as a sentient visual device—present even in Caitlyn’s quietest of brand moments.
Brand Identity
Inspired by a mix of natural and digital research, we worked with Caitlyn to design an adaptable brand system that is digital first, but connects on a human level.
Underpinned by the brand idea of “Surface what matters” we developed a pattern system, built from the humble circle that could interpret imagery in a way that felt both organic and digital. Each circle represents a piece of knowledge in a vast ocean of information. Caitlyn exists to find and surface the right knowledge, enabling users to get to what they need faster.
The Caitlyn logomark is built from a shared system of circles, forming a flower that blooms from a deep root system of knowledge. Designed with emotional expression in mind, the emblem serves as a sentient visual device—present even in Caitlyn’s quietest of brand moments.
The Experience
An enterprise-ready brand experience that is digital-led, and designed to adapt.
We have continued to work with the Caitlyn team and development partner Gladeye to produce a range of deliverables, across digital, physical and campaign touchpoints.
The Experience
An enterprise-ready brand experience that is digital-led, and designed to adapt.
We have continued to work with the Caitlyn team and development partner Gladeye to produce a range of deliverables, across digital, physical and campaign touchpoints.
The Experience
An enterprise-ready brand experience that is digital-led, and designed to adapt.
We have continued to work with the Caitlyn team and development partner Gladeye to produce a range of deliverables, across digital, physical and campaign touchpoints.
Kallan&Co is a global design and innovation studio. We blend human creativity with artificial intelligence and emerging technology to help our clients reach their full creative potential.
General enquiries
Working globally in:
Helsinki (FI)
andre@kallan.co
+358 44 231 7305
Christchurch (NZ)
brett@kallan.co
+64 27 443 3153
Melbourne (AU)
© Kallan&Co 2025
Local Time
Kallan&Co is a global design and innovation studio. We blend human creativity with artificial intelligence and emerging technology to help our clients reach their full creative potential.
General enquiries
Working globally in:
Helsinki (FI)
andre@kallan.co
+358 44 231 7305
Christchurch (NZ)
brett@kallan.co
+64 27 443 3153
Melbourne (AU)
© Kallan&Co 2025
Local Time
General enquiries
Working globally in:
Helsinki (FI)
andre@kallan.co
+358 44 231 7305
Christchurch (NZ)
brett@kallan.co
+64 27 443 3153
Melbourne (AU)
© Kallan&Co 2025
Local Time