Youfoodz
Evolving Australia’s go-to brand for fresh & convenient eating
Working closely with their team, we refined the Youfoodz brand identity and packaging system to craft a bolder, brighter presence in Australia’s fast-moving ready-to-heat market.
Services
Experience Design
Strategy & Insight
Brand Design
Industry
Food & Beverages
FMCG
Youfoodz
Evolving Australia’s go-to brand for fresh & convenient eating
Working closely with their team, we refined the Youfoodz brand identity and packaging system to craft a bolder, brighter presence in Australia’s fast-moving ready-to-heat market.
Services
Experience Design
Strategy & Insight
Brand Design
Industry
Food & Beverages
FMCG
Youfoodz
Evolving Australia’s go-to brand for fresh & convenient eating
Working closely with their team, we refined the Youfoodz brand identity and packaging system to craft a bolder, brighter presence in Australia’s fast-moving ready-to-heat market.
Services
Experience Design
Strategy & Insight
Brand Design
Industry
Food & Beverages
FMCG
Challenge
Leveraging 10+ years in Australia’s ready-to-heat market, our challenge was to refocus and unify the Youfoodz brand to amplify freshness, ease and flavour.
Building on the platform of fresh and convenient, we repositioned Youfoodz’s visual identity by blending Australian culinary vernacular with modern, fresh design principles. Using the existing packaging & production setup as the base we worked closely with their team to define a cohesive brand experience that resonates with everyday Aussies, unifying the product range under a master system and positioning Youfoodz as the go-to solution for easy, healthy, and delicious meals.
Challenge
Leveraging 10+ years in Australia’s ready-to-heat market, our challenge was to refocus and unify the Youfoodz brand to amplify freshness, ease and flavour.
Building on the platform of fresh and convenient, we repositioned Youfoodz’s visual identity by blending Australian culinary vernacular with modern, fresh design principles. Using the existing packaging & production setup as the base we worked closely with their team to define a cohesive brand experience that resonates with everyday Aussies, unifying the product range under a master system and positioning Youfoodz as the go-to solution for easy, healthy, and delicious meals.
Challenge
Leveraging 10+ years in Australia’s ready-to-heat market, our challenge was to refocus and unify the Youfoodz brand to amplify freshness, ease and flavour.
Building on the platform of fresh and convenient, we repositioned Youfoodz’s visual identity by blending Australian culinary vernacular with modern, fresh design principles. Using the existing packaging & production setup as the base we worked closely with their team to define a cohesive brand experience that resonates with everyday Aussies, unifying the product range under a master system and positioning Youfoodz as the go-to solution for easy, healthy, and delicious meals.
Images credits:
Les Mason, Epicurean 44, 1973 and 60 1976 (From Re:collection (https://recollection.com.au/collections/epicurean-magazine).
Fruit stickers collected between the late 80s and the mid 90s, by Katie Hannan, CC BY-ND 2.0
Sinclair, Ellen, ed. The Australian Women’s Weekly New Cookbook. (Sydney: Golden Press, 1990)
Australia. Office of Education. Food no. 4 & 5 (1949). Australian outline, from http://nla.gov.au/nla.obj-152345752
North QLD Australian Lime Sticker, (From Colnect. https://colnect.com/en/fruit_stickers/fruit_sticker/12442-Australian_Lime-Australia.)
Youfoodz plated meals
Committee of Direction of Fruit Marketing. (1970). “fresh is best, naturally”. (Queesnland, https://nla.gov.au/nla.obj-2079591307)
Ken Cato, Australian Made Logo, 1986
Brand Identity
Cooked up from a selection of fresh ingredients, the Youfoodz brand is designed to dial up vibrancy, personality, and pack a punch.
The visual system is built around the central motif of an elongated shadow, designed to represent speed, ease and the nutritious light of the golden Australian sun, it delivers plates to tables, fast.
Rooted in Youfoodz green heritage, we evolved the colour palette to improve consistency throughout the brand—while also striving for maximum freshness across the packaging suite, and creating a bold base to scale flexibly across the extensive Youfoodz product offering, from ready-to-heat meals, snacks, drinks, and digital experience.
Brand Identity
Cooked up from a selection of fresh ingredients, the Youfoodz brand is designed to dial up vibrancy, personality, and pack a punch.
The visual system is built around the central motif of an elongated shadow, designed to represent speed, ease and the nutritious light of the golden Australian sun, it delivers plates to tables, fast.
Rooted in Youfoodz green heritage, we evolved the colour palette to improve consistency throughout the brand—while also striving for maximum freshness across the packaging suite, and creating a bold base to scale flexibly across the extensive Youfoodz product offering, from ready-to-heat meals, snacks, drinks, and digital experience.
Brand Identity
Cooked up from a selection of fresh ingredients, the Youfoodz brand is designed to dial up vibrancy, personality, and pack a punch.
The visual system is built around the central motif of an elongated shadow, designed to represent speed, ease and the nutritious light of the golden Australian sun, it delivers plates to tables, fast.
Rooted in Youfoodz green heritage, we evolved the colour palette to improve consistency throughout the brand—while also striving for maximum freshness across the packaging suite, and creating a bold base to scale flexibly across the extensive Youfoodz product offering, from ready-to-heat meals, snacks, drinks, and digital experience.
Kallan&Co is a global design and innovation studio. We blend human creativity with artificial intelligence and emerging technology to help our clients reach their full creative potential.
General enquiries
Working globally in:
Helsinki (FI)
andre@kallan.co
+358 44 231 7305
Christchurch (NZ)
brett@kallan.co
+64 27 443 3153
Melbourne (AU)
© Kallan&Co 2025
Local Time
Kallan&Co is a global design and innovation studio. We blend human creativity with artificial intelligence and emerging technology to help our clients reach their full creative potential.
General enquiries
Working globally in:
Helsinki (FI)
andre@kallan.co
+358 44 231 7305
Christchurch (NZ)
brett@kallan.co
+64 27 443 3153
Melbourne (AU)
© Kallan&Co 2025
Local Time
General enquiries
Working globally in:
Helsinki (FI)
andre@kallan.co
+358 44 231 7305
Christchurch (NZ)
brett@kallan.co
+64 27 443 3153
Melbourne (AU)
© Kallan&Co 2025
Local Time