Digital Service Design / Visual Crafting
Whim is a mobile app that frees you to travel wherever and whenever, using public transport, taxis, brand new cars and more. You can buy a monthly package to cover all your daily journeys, or pay as you go for multi-transport tickets. The digital platform integrates end-to-end trip planning, booking, electronic ticketing, and payment services across all modes of transportation, public or private. It’s a marked departure from where most cities are today, and from how mobility has been delivered until now.
It seemed like a complicated task to unify the combination of different conventions, ranging from the simple process of renewing your public transportation ticket to the complex process of renting a car, in the same UI. What’s more, everything needed to be as simple and easy-to-use as possible. Focusing on the core functions of services gave Whim a more balanced user experience, more so than the original services by themselves.
The world’s first ever MaaS solution was launched in the Helsinki Region in 2016. The Whim app will be in constant development throughout 2017, so be sure to tune in to discover which new disruptive features will be launched to revolutionize urban transportation.