ResQ Club

Branding / Service design

Find meals that otherwise would go to waste

ResQ Club develops and runs a pioneering marketplace through which tens of thousands users are able to “resq” meals that would otherwise be thrown away in professional kitchens all over Europe.

Kallan & Co was asked to help the amazing ResQ Club team to update their brand identity and their digital service to better meet the needs of a rapidly changing global market. While making left-over food more appealing and the category easier to approach through a stronger and higher quality brand identity, the service was created to playfully integrate into the urban environment and to the everyday life of aware users all over the world.